Connecting the Interesting with the Interested.
The Fan Engagement Platform for the 21st century.
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How We Work
What’s the one thing celebrities and their fans crave in a frenetic, always-on world? It’s a hyperpersonal, always-on dialogue that amps the excitement and deepens the relationship.
And that’s where we come in. We’re no traditional media company—we’re a Fan Engagement Platform with an unparalleled ability to forge real connections.
Building these digital bridges is what drives us. And we achieve success by creating and curating impactful, engaging content that’s both on-brand for the celebrity and on-message for the fans.
Bottom line: we satisfy the needs of “the interested” and “the interesting” by continuously expanding the social digital universe and finding the kind of common ground that forges long-term bonds between fan and influencer.
We're internet royalty. We've been doing this for over 10 years, and the numbers tell the story.
fans in our network
Our platform powers a long line of celebrities. With already over 300 million fans connected to our platform, we are building the largest network of entertainers, actors, musicians, athletes, and opinion leaders in the world.
Answers.com Rebrands and Launches Multiply
MULTIPLY is a Fan Engagement Platform, focused on helping grow the fanbases of celebrities and other influencers. Working closely with these influencers, MULTIPLY develops engaging and thought-provoking articles, videos, apps, and other digital products. MULTIPLY will continue investing in its publishing brands such as FashionBeans.com, HealthyWay.com, PrettyGirl.com, and Roasted.com, but the company will also invest further in content consumed and monetized natively within the social platforms.
"The time is right for a dedicated Fan Engagement Platform," said MULTIPLY CEO Rich Dredge. "We see parallel demand from the influencer community on all social platforms, and the legions of fans and followers looking for more. We will deploy our proven technologies and track record to one mission: connecting the interesting with the interested."
The importance of these relationships has only increased as social media has become an always-on activity. "People crave more insights into and touch points with their favorite celebrities and companies, and our presence at the communication nexus puts us in a position to deliver," said Dredge. MULTIPLY achieves this goal by leveraging its extensive network to make connections, aligning brands with influencers, and maximizing the messaging impact.
MULTIPLY is a further evolution of the Answers.com platform, which achieved massive scale through more than a decade of investment and innovation. "Answers.com still sees millions of visitors a month, but we've grown to become much more—and our new, innovative model required a fresh approach," Dredge said.
MULTIPLY has offices in Missouri, New York, and California.