For Immediate Release

Contact:   Carmen Hughes Carmen@ignitepr.com (650)592-1768

Multiply Supports Breast Cancer Research and Care Through Continued Collaboration with the Avon Walk for Breast Cancer

Social Network Creates Site for Avon Walk Participants to Share their Photos, Videos and Experiences in Noble Fundraising Effort

BOCA RATON, FLORIDA, October 25, 2006 -- Multiply, Inc. (http://multiply.com), a personal social networking, communications and digital content-sharing site today announced their successful support of the 2006 Avon Walk for Breast Cancer series of events, a project of the Avon Foundation. Over the past six months, Multiply has supported walkers in Avon Walk events in eight cities across the nation through the creation of a dynamic online place for participants to share and view photos and videos and exchange their personal experiences about the Avon Walk for Breast Cancer. In addition to the social networking opportunity, Multiply supports the fundraising effort by donating to the Avon Foundation 20% of the purchase price of photo prints ordered from http://AvonWalk.Multiply.com.

Multiply is the leading "personal social networking" platform for people to share their digital life with family, friends and friends-of-friends, in a more meaningful way. Through Multiply's ongoing support of the Avon Walks, a personal site (http://AvonWalk.Multiply.com) was created to provide event participants with an online place to come together to share photos, videos and messages before and after the walks. Rather than using a separate photo, video and music-sharing site, blog, digital storage site, and e-mail to communicate with other people, Multiply provided participants with an integrated communications and digital content-sharing site with unlimited uploading. For the Avon walkers, it offers a centralized way to stay connected in real-time and foster ongoing relationships with their friends and family.

The Avon Walk for Breast Cancer is an annual series of eight weekend events launched in 2003 by the Avon Foundation, a 501 (c)(3) public charity, with the mission to advance access to care and in finding a cure for breast cancer. The Avon Walks offer women and men of all fitness levels a choice of walking a marathon or a marathon and a half over a weekend. Each event attracts thousands of participants from across the country, and to date total funds raised by all Avon Walks exceed $140 million.

Over the course of the series, Multiply staff members traveled to each city to capture pictures of the walk participants, the crews that supported the walkers, and the volunteers who made the weekend-long events possible.

”The Avon Walk series is a great example of grassroots mobilization of people to come together to help others,” states Carol Kurzig, Executive Director, Avon Foundation. “The services Multiply provides allow our participants a unique way to remain connected beyond the event, and the photos raise much-needed funds while offering a great event memento.”

“With National Breast Cancer Awareness Month coming to a close, Multiply has been honored to sponsor the Avon Walks,” noted Peter Pezaris, Multiply’s President and Founder. “Our mission is to foster dynamic communications and to help Multiply users engage in meaningful relationships and enjoy personal social networking at its best. Our sponsorship of the Avon Walks has been an opportunity to use the best of what Multiply has to offer to help make a difference in the battle against breast cancer.”

In addition to Multiply, the Avon Walk for Breast Cancer is generously supported by National Sponsor Prevention magazine; Official Sponsors http://www.ribbonofpink.com, a program of Novartis Oncology, Airplus for Her and Reebok; and Official Water FIJI.

About the Avon Foundation
The Avon Foundation, a 501(c)(3) public charity, was founded in 1955 to improve the lives of women and their families, with a focus on breast cancer and domestic violence. Through 2006 Avon philanthropy has raised and awarded more than $500 million worldwide. Avon Foundation breast cancer programs, including the Avon Walk for Breast Cancer series, raise funds and awareness to advance access to care and finding a cure for breast cancer, with a focus on the medically underserved. Funding supports five areas: awareness and education; screening and diagnosis; access to treatment; support services; and scientific research. For more information visit www.avonfoundation.org or to get involved in the Avon Walk visit www.avonwalk.org or call 800-510-WALK.

About Multiply Inc.
With offices in New York, NY and Boca Raton, FL, Multiply provides easy-to-use, integrated tools and communication features that allow people to create and share their online presence and communications in a controlled, private manner. Unlike other social networks that aggregate everyone's profile, photos, videos, and blogs into a public bucket, Multiply contains and delivers information, content, and communication strictly within the personal network boundaries that each user has outlined. (See guided tour: http://multiply.com/info/tour/1) The company is privately held with backing by Transcosmos and private investors. For more information, interested parties can visit http://multiply.com.

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