For Immediate Release

Contact:   Multiply

Multiply Surpasses 5 Million Registered Users; More Than 1.25 Million Photo Uploads Per Day

Milestones further cement Multiply's position as a leading social media site

BOCA RATON, FLORIDA, June 19, 2007 -- Multiply, Inc. (http://multiply.com), announced today that it has surpassed 5 million registered users, as well as the following growth milestones:

• More than 1,250,000 photos uploaded per day - a 500% increase from a year ago
• More than 13,000 videos uploaded per day - a 1,200% increase from a year ago
• More than 28,000 blogs posted per day - a 400% increase from a year ago

Multiply attributes its growth to its vanguard positions on privacy and relevancy, and its friendly, full service tools for communications, content creation and media-sharing. Since its inception, Multiply has offered consumers a more controlled approach to social networking services. Rather than take the prevailing approach where people share online in what is analogous to a public social nightclub, Multiply gives users the option to create a more intimate, personal online presence similar to the privacy afforded in one's own home. Unlike other social networks that aggregate everyone's profile, photos, videos, and blogs into a public bucket, Multiply contains and delivers information, content, and communications strictly within a user's pre-established personal network of bona fide friends and family.

"Most of us just want to share personal photos and videos with people we know or are connected to through existing relationships," says Peter Pezaris, CEO of Multiply. "By keeping things socially relevant we're providing a more intimate place to share and discuss personal media. Our dramatic growth in usage shows that Multiply's an increasingly fun place too."

Multiply further cements its position as a leading all-in-one social media service with such across-the-board growth in shared content. "It underscores our popularity as a convenient one-stop solution for sharing all kinds of digital media," Pezaris added.

About Multiply Inc.
With offices in New York, NY and Boca Raton, FL, Multiply gives people the ability to share personal content with a wider, more relevant audience by leveraging trusted relationships to share with friends-of-friends. This small-group approach to social networking ensures that more of the people you know and care about see your personal content, and fewer strangers invade your personal life. Multiply's feature-set appeals to a broad array of individuals who are not only concerned with privacy issues surrounding mainstream social networks, but who also value content created by people they know in real life. Multiply, which in 2007 was named to AlwaysOn's OnHollywood 100 list of the top private digital entertainment and media companies, is privately held with backing by Transcosmos and private investors. For more information, interested parties can visit http://multiply.com.

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