For Immediate Release

Contact:   Multiply

Multiply Changes Face of Social Networking

New Features Enhance Communications Among Personal Networks For Safer, More Meaningful User Experience

BOCA RATON, FLORIDA, APRIL 3, 2006 -- Multiply.com, a better place for people to communicate with their friends and family, announced today new features to enhance its real-world social networking site. Multiply uniquely integrates messaging capabilities with tools for posting digital content such as photos, music, and videos as well as publishing blogs allowing members to stay in touch and share content with more of the people they care about.

With more than two million users, Multiply enables members to communicate with their own social network unlike anywhere else on the Web. Either by joining or being invited by an existing member, a user's network includes individuals they know or who are somehow connected to them. Specific relationship labels i.e. roommate, cousin, let users within the network know who they are communicating with. Furthermore, users have access to exclusive tools that control the content they see, as well as determine the access individuals have within their network to see their own content. These features promote a safer, more meaningful environment for interacting online with a person's real-world connections.

"Unlike other social networking sites, Multiply was developed to enable meaningful communications between people that care about what you have to say versus posting content for the general public who will most likely never see it or care," says Peter Pezaris, President and Founder of Multiply. "Changes made to Multiply will make it even easier for members to benefit from the site as a useful tool to share and keep in touch."

The features added to Multiply include:

• Navigational Enhancements - The new design and revised interface make it easier for users to navigate, view and add content to their Multiply web site and includes drag and drop photo uploading.
• Live Replies - When multiple users are viewing a blog entry or photo album, replies added to the thread instantly appear on the screen, turning the correspondence into a live chat similar to IM or chat room client.
• Social Network Tagging - The most popular tags among a person's contacts or network are highlighted making them more relevant for users than an aggregation of tags created by the general public.

About Multiply
Multiply is a better way for people to communicate with friends and family in an online environment that represents their real world social network. A unique combination of tools and messaging capabilities makes it easy and convenient for users to share photos, video, music, blogs and other information that is important to more of those who care. Multiply members have the ability to control who is a part of their network and what content their network can view. This functionality promotes a safer, more meaningful environment. Multiply Inc. is headquartered in Boca Raton, Florida, and is privately funded. For more information: http://multiply.com.

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